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PROBLEM Though her characters and wit are celebrated in the literary world, Jane Austen's work is undeniably dated to the 19th century, resulting in a disconnect between her literature and modern readers.
OBJECTIVE Re-position Jane Austen and her novels for the millennial reader with a fun, interactive social experience that honors the integrity of her work while making her stories more relatable. SOLUTION Enhance the book club night with a series of limited-edition cordials. Each cordial will be themed to one of Jane's six published novels and come in a boxed set that included a copy of that novel and several light-hearted Austen-themed drinking games - perfect for a girl's night in! Student project created at Syracuse University's Communications Design program. Project developed entirely by designer from concept to creation, including Branding, Packaging Design, Advertising, Illustration and Copywriting. |
PRINT ADVERTISING
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BOXED SET
Product shots courtesy of Douglas Lloyd Photography
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© Elizabeth D McClain
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