PROBLEM Though her characters and wit are celebrated in the literary world, Jane Austen's work is undeniably dated to the 19th century, resulting in a disconnect between her literature and modern readers.
OBJECTIVE Re-position Jane Austen and her novels for the millennial reader with a fun, interactive social experience that honors the integrity of her work while making her stories more relatable.
SOLUTION Enhance the book club night with a series of limited-edition cordials. Each cordial will be themed to one of Jane's six published novels and come in a boxed set that included a copy of that novel and several light-hearted Austen-themed drinking games - perfect for a girl's night in!
Student project created at Syracuse University's Communications Design program. Project developed entirely by designer from concept to creation, including Branding, Packaging Design, Advertising, Illustration and Copywriting.
Product shots courtesy of Douglas Lloyd Photography