PROBLEM Nothing beats a healthy, filling, home-cooked Italian meal. Unfortunately there is no convenient option for those craving it on the road!
OBJECTIVE Bring Italian comfort food to the fast food realm, offering a healthier and more filling on-the-go option.
SOLUTION Brand and build a fast food chain offering Italian cuisine. Strategically-placed guerrilla advertising personifies the pasta and places it in humorous situations emphasizing its new "fast" aspect. The brand's playful color palette and pasta-inspired graphics carry through to the storefront and take-out containers.
Student project created at Syracuse University's Communications Design program. Project developed entirely by designer from concept to creation, including Branding, Storefront Design, Advertising, Packaging Design, Illustration and Copywriting.
Storefront and packaging images courtesy of Douglas Lloyd Photography