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PROBLEM Nothing beats a healthy, filling, home-cooked Italian meal. Unfortunately there is no convenient option for those craving it on the road!
OBJECTIVE Bring Italian comfort food to the fast food realm, offering a healthier and more filling on-the-go option. SOLUTION Brand and build a fast food chain offering Italian cuisine. Strategically-placed guerrilla advertising personifies the pasta and places it in humorous situations emphasizing its new "fast" aspect. The brand's playful color palette and pasta-inspired graphics carry through to the storefront and take-out containers. Student project created at Syracuse University's Communications Design program. Project developed entirely by designer from concept to creation, including Branding, Storefront Design, Advertising, Packaging Design, Illustration and Copywriting. |
TO-GO PACKAGING
GUERRILLA MARKETING
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Storefront and packaging images courtesy of Douglas Lloyd Photography
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© Elizabeth D McClain
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