HITS Horse Shows | National Equestrian Event Company
Work created for HITS, Inc. | Assistant Art Director, 2012-2016 |
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ADVERTISING DESIGN STRATEGIES
Conceptualized, pitched, and implemented the following annual graphic strategies for the company’s promotional material produced throughout the show season. Each design campaign established a distinct visual identity for the year, could be customized to represent each show venue and its specific offerings, and included design elements that could be used to visually translate the campaign across a variety of collateral (print ads, rack cards, show programs, etc).
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VENUE IDENTITY
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SHOW PROGRAM EDITORIAL
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© Elizabeth D McClain
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