PROBLEM The New York public transit system is often a confusing experience for non-locals, and on top of that, some of its most memorable qualities are grit and grime. Not a great first impression of the Big Apple.
OBJECTIVE Revive the transit system to better represent the great city it serves and provide visitors with a more enjoyable transit experience.
SOLUTION Partner with the MTA and a group of New York's esteemed musical artists to bring excitement and positivity to the transit experience. The program will primarily function through visual/audio installations in select MTA transit stops and vehicles, and will host a series of live performances along the transit system throughout the year.
Student project created at Syracuse University's Communications Design program. Project developed entirely by designer from concept to creation, including Branding, UX Design (Website + App) and Advertising.
Users are first introduced to the initiative at the exterior of the transit system (left). The main concourse hosts a visual/audio installation (above). A kiosk provides a point of interaction, informing users about the current artist, educating them about the program and its upcoming schedule. It displays a touch screen transit map that shows other installation locations and provides users with a free music download (below). The final points of interaction are branded exteriors of buses and subway cars, the interiors of which house a continuation of the installation. (below).