Was elected to lead a team of 10 students in developing a concept package for a virtual aquarium-type attraction inspired by Chinese mythological creatures of the sea, in collaboration with ITEC Entertainment and Arcplus (华建集团). The 10-week project was facilitated by SCAD’s Collaborative Learning Center and is to be implemented in a China-based family entertainment center by 2025.
DESIGN DUTIES INCLUDED: Rendering and editing key art, drawing storyboards and sketches, drafting floor plans, and creating all documents submitted to client.
PROJECT MANAGEMENT DUTIES INCLUDED: Overseeing production process, establishing and executing schedule, moderating discussions, assigning tasks, and organizing assets.
SHOW WRITING DUTIES INCLUDED: Developing select attraction narratives, working closely with design team to execute creative intent, and proofreading/editing text.
DESIGN DUTIES INCLUDED: Rendering and editing key art, drawing storyboards and sketches, drafting floor plans, and creating all documents submitted to client.
PROJECT MANAGEMENT DUTIES INCLUDED: Overseeing production process, establishing and executing schedule, moderating discussions, assigning tasks, and organizing assets.
SHOW WRITING DUTIES INCLUDED: Developing select attraction narratives, working closely with design team to execute creative intent, and proofreading/editing text.
PROJECT MANAGEMENT TOOLS
CONCEPTUAL FLOOR PLAN
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Drew linework in Adobe Illustrator to communicate space layout + content, laid over provided floor plan.
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CONCEPT DESIGN PACKAGE + ATTRACTION NARRATIVE
Excerpt of final concept package delivered to client. In addition to laying out the booklet graphically, I wrote the included attraction narratives and story beats based on concepts developed by our team.
Download full PDF here for better legibility:
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